Social Marketing techniques to social problems


A social campaign?

A socialmediacampaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability.


Identify your audience

Whose behavior do you want to change? It may be that you want to change the behavior of several different groups; in that case, you may want to influence them in different ways to bring them closer to the desired behavior. Such groups are often separated, or segmented, by age, gender, level of education, or race.

Create awareness and interest

he recipient must get the message, literally. You have to get the recipient's attention. The message needs to be brought to women all over the country, including village women who are generally illiterate, speak only a local dialect, and who often don't have access to television or radios.


SEO is important. Do it.


SEO changes, and your rankings will change, too.

The point of your website is to increase and/or improve your business. Unless people are finding your website, it’s not even worth having one.


It takes constant monitoring

The smart thing is to pay what it takes to keep your site find able by the people who are looking. The field is full of competitors, and rankings rise and fall with the changing of algorithms and the entrance of new competitors.

You Decide

For most businesses today, SEO is the highest ROI marketing effort. The benefits it provides exceed the value of other marketing approaches – direct mailing, broadcast advertising, online ads, etc.